Rachel founded The Freeflow Agency after building @nyc_freeflow into an NYC pop-up platform with 50K+ engaged followers across TikTok and Instagram. She knows what makes a pop-up work — and what makes it flop. Now that audience and expertise runs your event, from promotion to full execution.

Built-In Promotion
Your event gets real reach from day one — content pushed to an established NYC audience before, during, and after.

City-Smart Strategy
Your concept, built around your brand and NYC's audience — not a generic playbook.

Staff Who Sell Your Brand
On-brand staff who bring energy, not just show up.

On-Site, So You Don't Have To Be
We run the day — logistics, timing, problems solved before you hear about them.

Full Logistics, Handled
Venue, vendors, permits, setup, breakdown — end to end.

Ready to Pop Up in NYC?
Tell us about your brand — we'll tell you what it takes.